Korean Air Rebrand
(Self-Guided)
Class: Graphic Design Intern
Tool: Photoshop, InDesign,Illustrator,
Responsibilities: Design, Branding, Marketing,
(Self-Guided)
Class: Graphic Design Intern
Tool: Photoshop, InDesign,Illustrator,
Responsibilities: Design, Branding, Marketing,
Korean Air is South Korea’s flagship airline company. It is one of South Korea’s oldest companies. The original logo of this brand is outdated and symbolic of South Korea’s past traditions. I wanted to evolve the brand logo into three newer versions to represent South Korea’s exponential growth in culture, economics and global presence.
Overview
Concept 1
Concept 2
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